What makes a logo format great is its compatibility, quality, and editability.īased on these functions and characteristics, we’ve selected the best logo file formats that you can choose from for your brand:
There are many vector graphics out there, which you can choose from. Note that after you save your raster format logo, the quality of your logo won’t change, while raster format logos might collapse when exported to vectors.
Vector format logos can be easily exported to raster logos: absolutely! JPG, PNG, TIFF, GIF, name the logo format and you can have it by exporting vector format logos. Unlike raster logos, they are not made of pixels, so you don’t need to worry about getting a smeared logo. You can change their scale as much as you want, zoom in by thousands, and still, their quality wouldn’t even waver. They are scalable: Scalability is one of their most important features. Remove elements, change the text, edit the size of shapes… everything is possible with vectors, while with raster logos your options are limited. They are editable: They give infinite freedom to a designer and the chance to edit the logo whenever they need it. So, both vector and raster logos seem fine, right? But why do many designers choose vector logos over raster logos? You can read more about the raster file formats in our article about common image file types. The two most common raster file formats are JPG and PNG. 
#VECTOR FILR CODE#
This is why they are exported precisely for various purposes and in certain sizes to match the standards of a platform, be it a logo for your website header, a thumbnail, Facebook profile picture, part of QR code design, etc. Because of that exact number of pixels, raster logos look blurry and pixelated when you stretch them. Unlike vector file formats, raster graphics consist of a certain number of colored squares – pixels.
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